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August 6, 2008

Latino Voters in Central Florida up for Grabs, Study Says

Presidential candidates John McCain and Barack Obama will have to work hard to win the votes of the Hispanic community in Central Florida because these voters lack firm party allegiances, according to a study released Thursday.

"It's something very interesting, very special here in Orlando and its surroundings: the Hispanic voting population isn't defined. One moment the majority votes Republican and the next it votes Democrat," Jorge Mursuli, president of the non-partisan Democracia USA organization, told Efe.

At a press conference, Mursuli explained the details of the survey his Miami-based group conducted with polling firm Bendixen & Associates.

According to the study, the preferences of Central Florida Hispanic voters for the parties varied by year: in 2000 Republican, 2002 Democrat, 2004 Republican and in 2006 Democrat.

The data presented indicate that in 2008, 44 percent of Hispanics were registered as Democrats, 22 percent as Republicans and 34 percent as independents.

"What's important is knowing that both candidates have to pay attention here. They're going to have to invest in ads in the press, visit the communities, because obviously the voters are not committed to one party," Mursuli added. READ MORE

By: Cecilia Figueroa
HispanicBusiness.com

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