Presidential contender Barack Obama and the Democratic National Committee will spend $20 million this election cycle on advertising and other outreach to Hispanic voters. The new push was announced Tuesday with U.S. Rep. Raul Grijalva, a Tucson Democrat, playing a key role in the effort.
Hispanics are key voting blocks in presidential battlegrounds such as New Mexico, Nevada and Florida. The Democrats' move and expected response by Republicans could result in more Spanish language radio and television ads, including spots on cable networks such as Telemundo, Univision, Azteca America and Galavision.
Obama and Democrats hope to appeal to Hispanic voters on economics and immigration issues pointing to positions taken on the latter by some Republicans, including Maricopa County Sheriff Joe Arpaio.
McCain has taken a more moderate, pro-business approach to immigration previously backing a guest worker program and pathway to legal status for some of the estimated 12 million illegal immigrants working in the U.S.
Republicans hope to appeal to Hispanics on social and entrepreneurial issues.
U.S. Rep. Lincoln Diaz-Balart, a Miami Republican, issued a statement on behalf of the McCain campaign, citing the Arizona senator's stand on issues such as taxes, gasoline prices and jobs, which he says impact Latino families.
By: Mike Sunnucks
Phoenix Business Journal
July 29, 2008
Obama, Democrats earmark $20 million for Hispanic-focused ads
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